Have an Internet Marketing Strategy

Internet marketing can mean a number of things, but simply put, it’s using the internet (the most powerful communications tool … ever) and the resources associated with it (this includes your website) to promote, market and drive an ever increasing number of customers to your small business. For small businesses, having just a website is not enough. Your website needs to be part of an internet marketing strategy that drives customers to your site. A small business internet marketing plan can include:

  • Search Engine Marketing (Search Engine Optimization, Local Search Result Maps, and probably Pay Per Click Advertising)
  • Social Networking (Facebook, Twitter and possibly other social networks where your customers congregate online)
  • Online Branding (Display Advertising and Viral or Word of Mouth Advertising)
  • and Customer Engagement (Email Marketing and Blogging).

The Importance of Local Internet Marketing

Local internet marketing is important to your small business because:

  • 31% of consumers use a search engine first to find local products or services.
  • 43% of all Internet searches include a local identifier.
  • 86% of consumers who use Internet search engines to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up making their purchase offline.

Customers are turning to the internet more than ever before to search for local products and services. Your small business should be what they find.

Internet Marketing for Small Businesses in Rochester, NY

Appsalon is an internet marketing company located in Rochester, NY and we’re in business to help small businesses develop and execute a successful internet marketing strategy. We work with small businesses from all over because we strongly believe that every small business should be on the web. However, if your small business is in Rochester, NY or the surrounding Western NY / Upstate NY area, then we get to meet in person … lucky you! So, whether your small business is in Rochester, NY or somewhere else , if you need an internet marketing strategy, fill out our contact form or give us a call @ 585.502.8150. We make the web work for you.